My Story

I design businesses. Not just interfaces.

The pivot

I didn't start in design. I started in Chartered Accountancy · until the day I sat across from Myntra's product team during an audit and realised I was looking at the wrong side of the table.

That was the last day I chose the safe path.

Philosophy

I've always believed in one idea: Think through things.

Not just see them. Not just hear them. Go beneath them. Every person, every product, every problem has a surface · and everything that actually matters lives underneath.

Most people ask what Batman does. I've always been more interested in why Bruce Wayne became Batman. The backstory is the blueprint. The wound is the wisdom.

That's how I approach every product I touch. I don't design the screen · I design the reason the screen exists.

How I work · illustration

How I work

"I am not meant to die in here."

That's not a movie line. That's a belief I carry.
I am not built for average. I was not built to stay put.
I was built to move · toward something bigger than what was directly in front of me.

Before · After AI

Before AI, people used to ask how I could hold so many domains at once. B2B SaaS. Consumer apps. Mixed reality. Sports gaming. Enterprise automation.

I used to say my brain was simply running at the speed of many. One person's capacity. Many people's range.

"Before AI, I ran as the sum of many minds.
Now, I am simply limitless."

The proof · six years, many domains

Six years in. Clients across four continents.
A mixed reality surgical tool that changed how doctors make decisions before the first incision.
A sports platform live in the US before anyone told me I understood American sports.
An AI marketplace recognised as the best in the UAE · built from scratch, inside 18 months.

All from one belief: design is the business layer.
The thing underneath everything that makes complexity feel simple · and simple things make money.

I am not meant to
just ship software.

I am meant to build things that matter.

If you're building something that matters · you know where to find me.

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