Case Study · 02

US Sports Gaming Platform.

Real-Money Sports Contest Platform, 0→1 design for a US market. Live on the App Store.

Consumer Sports Gaming Lead Product Designer 2024 iOS + Android · Mobile-first
Key outcomes
📱
Live on US App Store, active users, growing user base
0→1
Complete app built from scratch, no prior version
6
Gameplay formats designed, each with unique interaction logic
11
Sports covered, NFL, NBA, MLB, F1, UFC, Golf and more

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Eazy6 product showcase
0→1 Build
11 Sports
6 Gameplay Formats
Live App Store
01 The Product

Fantasy sports meets
skill-based gaming.

Eazy6 is a skill-based contest platform where users apply sports knowledge in competitive gameplay. Users select players from real game lineups and compete based on those players' actual performance, for real money.

Three play modes: Cash Mode (real money), EasyBucks (platform currency), Free-to-Play.

11 Sports Covered
NFL NBA MLB MLS Golf Hockey UCL UFC WNBA Premier League F1
6 Gameplay Formats
Best Six
Any 6 selected players in any order
Exacta Six
All 6 in exact order as result
1+5
1 exact position, 5 in any order
2+4
2 exact positions, 4 in any order
3+3
3 exact positions, 3 in any order
Top 6
Renamed Best Six, original format name
Concept overview
Ordered-selection gameplay nobody else offers

Not just who wins — but in what order. Skill depth, approachable entry.

Ordered-selection gameplay nobody else offers
02 The Problem

Design a domain you've
never worked in before.

This was a 0→1 build, nothing existed. The brief: design the complete UI/UX of a real-money sports contest app for the US market (Gen Z and millennial audience) from scratch.

The challenge was threefold: I had no prior experience with US sports gaming. The gameplay mechanics were genuinely complex, six different formats, real-money stakes, live contest state tracking. And the target audience had extremely high visual standards, shaped by DraftKings, PrizePicks, Sleeper, and other polished competitors.

"Gaming apps are deliberately cognitively heavy in a way that goes against standard UX instincts. The density keeps users engaged. But cross that line and it becomes overwhelming. Finding that threshold for a US sports audience I'd never designed for was the hardest and most interesting design problem I've faced."
The Competitive Landscape
DraftKings
Established · Complex · Dense UI
Market leader. High feature density, strong brand recognition, complex interaction model.
PrizePicks
Clean · Simple · Limited formats
Strong growth. Simplified pick model (Over/Under). Very clean UI, limited format variety.
Underdog Fantasy
Modern · Gen Z-coded · Draft-style
Rising challenger. Draft-first UX, strong visual identity, millennial-Gen Z positioning.
Eazy6 Target Position
✦ Engaging density with clear hierarchy, intuitive for new users, rich for power players
02.5 — Research · Competitive Analysis

A gameplay niche
nobody owns yet.

The DFS market splits into two poles — complex salary-cap (DraftKings, FanDuel) and ultra-simple pick'em (PrizePicks). The middle — skill-expressive but approachable gameplay — is underserved. Combined with 11 sports and a free-to-play on-ramp, Eazy6 owns a gameplay niche none of the giants occupy.

Swipe to compare →

Criteria DraftKings FanDuel PrizePicks Underdog Sleeper Eazy6 ↗
Core format Salary-cap DFS Salary-cap DFS Pick'em (over/under) Best Ball + Pick'em Season-long + Pick'em Ordered-selection contests
Scale · Prizes $15M+ prize pools $1B+ prizes/yr 40+ states Best Ball Mania $15M, up to 500× 25 states + DC Launch-stage, US live
Strength Biggest prizes, deep contests Beginner contests, late swaps Dead-simple UX, consistent multipliers Best-ball innovation, social Sleek UX, community-first Unique gameplay depth + multi-sport
Key gap Complex salary-cap learning curve Increasingly betting-first Format depth limited to over/under Best ball is niche Dynamic multipliers confuse; mobile-only New entrant — building base
Gameplay variety Salary cap only Salary cap only Single mechanic 2 mechanics 2 mechanics 6 formats: Best Six, Exacta Six, 1+5, 2+4, 3+3, Top 6
Sports covered Major US Major US 20+ Major + props Limited 11: NFL, NBA, MLB, MLS, NHL, UCL, UFC, WNBA, PL, F1, Golf
Play modes Cash only Cash only Cash only Cash only Cash only 3: Cash · EazyBucks · Free-to-Play
UX signature Feature-rich, dense Polished, broad Minimalist pick'em Clean, social Dense, social Contest-card-led, Gen Z visual
Key insight
The market splits into two poles — complex salary-cap (DraftKings, FanDuel) and ultra-simple pick'em (PrizePicks). The middle — skill-expressive but approachable gameplay — is completely underserved.
Where Eazy6 wins
Its ordered-selection mechanic — predict not just who but in what order — is genuinely differentiated. More skill-expressive than pick'em, more approachable than salary cap. 11 sports and a free-to-play on-ramp nobody else offers.
03 The Insight That Changed Direction

The contest card
is the product.

Competitive analysis of DraftKings, PrizePicks, and Underdog Fantasy revealed one consistent pattern: every conversion decision happens at the contest card level.

Join or skip. Cash or free-to-play. Which lineup. All of it happens in a single card. I redesigned the contest card architecture to carry maximum decision-relevant information, prize pool, entry fee, player count, time to start, almost-sold-out signals, in one glanceable unit. This became the core UI pattern the entire app was built around.

Contest Card Anatomy, 6 Data Points
NBA · Regular Season · Tonight
Prize Pool $2,500 1 Prize Pool
Entry Fee $5 2 Entry Fee
Players 847 / 1,000 3 Player Count
Starts In 2h 14m 4 Time to Start
Status 🔴 84% full 5 Urgency Signal
Format Best Six 6 Format
04 Beyond the Brief

Scoped for UI/UX.
Delivered far more.

Extra 01
Custom Jersey Illustrations
Player jersey illustrations for every sport, NFL, NBA, MLB, F1, UFC, Golf. A complete visual system.
Extra 02
Full Design System
Complete component library, buttons, cards, modals, input states, contest cards, scoreboards, all sport-specific UI.
Extra 03
Edge Case Documentation
Sold-out contests, almost-sold-out states, error states, forfeit states, timeout states, all designed and documented.
Extra 04
App Store Assets
iOS App Store screenshots, store listing visuals, promotional banners, the complete launch package.
Extra 05
All UX Copy & Microcopy
Every label, error message, empty state, tooltip, and CTA written and refined across all 11 sports.
Extra 06
Version Documentation
All design changes tracked and documented across the full delivery, every decision recorded with rationale.
05 What Was Shipped

A complete app.
Every screen. Every state.

Onboarding & Auth
2 screens
Core Gameplay
4+ flows
Sport-specific Screens
11 sports
Financial Flows
3 major flows
Visual & Brand
5+ deliverables
Onboarding & Auth
01
Full Onboarding Flow
Signup, login, forgot password, verification, profile setup, all edge cases covered.
Core Gameplay
02
Contest Discovery
Browse and filter contests by sport, format, entry fee, prize pool.
03
Player Selection Flow
Drag-and-drop positioning for all 6 formats. Unique interaction per gameplay mode.
04
Live Contest Tracker
Real-time player performance, leaderboard position, order tracking during live games.
Sport-Specific Screens
Sport
NFL, NBA, MLB, MLS, Hockey, UCL
Lineup and contest screens. Each sport has unique player card design and stat display.
Sport
Golf
Field A / Field B selection, complex two-group player pick interaction. Custom logic.
Sport
F1 & UFC
Driver selection with race-specific UI. Fighter matchup selection with bout context.
Financial Flows
Finance
Wallet, Deposit & Withdrawal
Real-money deposit flow, withdrawal flow, EasyBucks balance, full transaction history.
06 Outcomes

Live on the App Store.
Users. Growth. More formats coming.

Live
US App Store · Active users · Growing post-launch
0
Sports covered across the platform
0
Gameplay formats, each with unique interaction logic
0→1
Complete app designed and delivered from scratch
"Tejas delivered the complete design of a real-money sports app I couldn't have built without him. He understood the domain fast, pushed back when needed, and shipped a product I'm genuinely proud to have in the App Store."
Misko Gavric
Founder, Eazy6 · USA
Verified Client
Live
US App Store, active users, growing user base post-launch
0→1
Complete product designed and delivered from scratch, no prior version
+
New gameplay modes being launched post-release, product is expanding
5★
Client (Misko Gavric), verified positive feedback on delivery, quality, and speed
Eazy6 full product showcase
07 AI in This Project

Mostly manual.
This one required real learning.

AI Handled
Research & Populating
Real player names for mockups
Real contest titles and locations
Geographic data for realistic mockups
Sports stats for UI population
Human Reviewed
All Design Decisions
Every UX decision and screen flow
All visual hierarchy calls
Format interaction logic
Every shipped state and edge case
100% Human
Learning & Craft
Domain learning (watched gameplay videos)
Competitor app analysis
All visual design and illustration
Design system architecture
AI ToolUsed forHuman override
Claude / ChatGPT Real player names, real contest titles, real geographic locations for realistic mockups All design decisions, all UX logic, all visual craft
None (majorly) This project was largely human-executed. Domain complexity required manual research and learning. Watched gameplay videos, studied competitor apps, designed formats by genuinely understanding them
"This was the project where I learned the most manually. I watched gameplay videos, studied competitor apps, and designed the gameplay formats by genuinely understanding how they work. AI filled in the details, real player names, real stadiums, but the design thinking was entirely mine."
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