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Writing

Notes on products that convert.

Practical answers to the questions founders and product teams ask before a redesign: why users drop off, what an audit should find, and how AI features earn trust. Written from six years of shipping SaaS, fintech and AI products.

01Articles
18 Oct 2026
Why users drop off during SaaS onboarding, and how to fix it

Most onboarding drop-off comes from asking for effort before showing value. How to find the exact step that loses users, and the fixes that usually work.
02Services
AI product design Chat, scoring, recommendation and agent interfaces that users understand, trust and come back to. Learn more → SaaS dashboard design Design and redesign of B2B dashboards and admin panels, from information architecture to developer-ready UI. Learn more → UX audit A structured review of your key flows that ranks every fix by its impact on one business metric. Learn more →
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